Travel and Tourism
The Pearson BTEC National Extended Certificate in Travel and Tourism is intended as an Applied General qualification. It is designed for post-16 learners with an interest in travel and tourism who want to continue their education through applied learning, and who aim to progress to higher education.
The qualification is equivalent in size to one A Level and is designed to occupy one-quarter of a typical AHS study programme, which could include other vocational or academic qualifications, such as another BTEC National or A Level.
This qualification gives a broad introduction to the travel and tourism industry, with an emphasis on core knowledge and fundamental skills that are transferable across other sectors.
What will I study?
The objective of the qualification is to support progression to higher education. The content of this qualification has been developed in consultation with higher education providers to ensure that it supports this progression. In addition, employers and professional bodies have been involved and consulted in order to confirm that the content is appropriate and consistent with current practice.
This qualification includes three mandatory units covering the following content areas.
- Unit 1 – The Travel and Tourism Industry – the travel and tourism industry in the UK is growing and is of major importance to the economy. Learners will develop the skills needed to examine, interpret and analyse a variety of statistics that measure the importance of tourism to the UK.
- Unit 2 – Different Types of Destinations and their Importance – learners will investigate the features and appeal of global destinations.
- Unit 3 – Principles of marketing in travel and tourism – learners will explore how to develop a successful marketing plan for use by travel and tourism organisations to attract and engage with customers using research data.
- Unit 9 – Visitor Attractions – learners will visit and conduct research into the products, services and data analysis aims of 2 tourist attractions. Learners will focus on the appeal of these attractions and the type of customers that visit.
Learners will have the opportunity to undertake residential visits abroad e.g. Business Live in Paris and visit tourist attractions such as Alton Towers and Yorkshire Wildlife Park. Learners will also be visited by guest speakers within the industry, including representatives from TUI.
- Mandatory content (83%).
- External assessment (58%).
What could this qualification lead to?
In addition to the travel and tourism sector-specific content, the requirements of the qualification will mean that learners develop transferable skills, which are highly regarded by higher education providers and employers. The qualification will give learners transferable knowledge, understanding and broad skills such as communicating and presenting ideas. All of the content in the qualification will help prepare learners for further study.
The qualification carries UCAS points and is recognised by higher education providers as contributing to meeting admission requirements for many courses, if taken alongside other qualifications as part of a two-year programme of learning. It combines well with a large number of subjects at Level 3, whether academic or vocational.